Tag Archives: Carolinas

Oct 24 2012

What’s Truly Unique for Fans in the Seats

I’ve been fortunate to have been a season ticket holder for a professional football team for 15+ years, so when my company consults with pro sports teams on season ticket holder (STH) retention and fan relations, I can talk as a strategist and researcher or…as a fan.

And I love talking as a fan. One key point that those in the sports industry need to remember is that the game day experience is – to many fans – far beyond what the smart phone experience or television experience could ever become.

As a fan, when I go to the game, there are certain aspects of the experience that I could never get on TV. I feel and am a part of the emotion of 70,000+ people (FYI – I’m a Carolina Panther STH). And even when that emotion is negative, it’s raw emotion, at times it’s yelling, at times it’s tense silence – but it’s almost always a roller coaster of emotion for 3+ hours.

And unlike the fan at home, if I want to watch a defensive end for a couple plays, I can focus just on him. If I see a wide receiver wide open 20 yards downfield, I can yell “He’s open! He’s open!” at the same time that a TV watcher is being shown the quarterback standing in the backfield. I can think to myself – “that pass is going to be intercepted” before the TV cameraman even focuses on the receiver and cornerback.

You see, I can see what I want to see. It’s in my hands (and my eyes) to focus on anything going on, whether in the field of play, on the sidelines, or in the stands. The customer has the power – a power that cannot be duplicated by television.

Television is a wonderful thing and is constantly expanding its capabilities, but these expansions of capabilities erode the gap between the game day experience and the home experience.

So to maintain gate receipts, STH retention, and enthusiasm for attending the games, game day professionals and pro sports teams need to address this key point – we need to leverage, improve, and market the two greatest aspects of being at the games: (1) Being a part of the experience with tens of thousands of other fans, and (2) Controlling one’s own perspective on the event.

To keep fans coming to the games, enhance the “group experience,” and find new ways to help fans gain more from their unique view of the event.

Interested in improving your team or club’s fan relations? See more at our new website! http://cssamerica.com/csssport.htm

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Jun 20 2012

Linked at the Hip – Business Retention and Long-term Thinking

If you care about winning a battle, focus on today. If you care about winning the war, think beyond tomorrow.

In far too many businesses, companies focus too much on today’s battles. They get so immersed in making this one sale, in closing this one transaction, in getting through these operational steps, that they find themselves with the same one sale, one transaction, and one step-orientation the next day.

So what’s the problem with that? The problem is that caring almost exclusively about today doesn’t help you to plan for tomorrow, to think strategically, to think long-term, and to succeed long-term. It doesn’t help you to research, study, and anticipate what you customers will do, how the environment will change, and what your competitors will do.

This conundrum is no different in the world of economic development. Too many communities are too focused on new business acquisition and don’t invest enough resources or planning on how to retain and grow the companies already located in their jurisdiction. This is where effective Business Retention & Expansion programs come into play.

Communities that care about the long-term, realize it’s not all about the hunt, the new business, the relocation. It’s about keeping what you have and growing them. It’s about having strategies to ward off other jurisdictions recruiting their businesses. It’s about becoming as vital to the businesses as the businesses are to the community.

Mooresville, NC economic development groups created ‘Moving Mooresville Forward 2017′. According to a recent article, the strategy has 5 key initiatives:

  • Business retention/expansion/acquisition
  • Creating an environment for small business growth
  • Workforce development
  • Transportation planning
  • Creating a business environment and quality of life that fosters individuals’ and businesses’ desire to stay.

Note how these initiatives are focused mostly on what you currently have – your businesses, your environment, your employees, your infrastructure, your quality of life. Mooresville realizes that it must create an environment that fosters retention and expansion, and that same environment would be of interest to companies seeking relocation options from elsewhere to Mooresville.

When you want to succeed for the long-term, plan how to enhance, retain, and grow what you have instead just focusing on today’s sale, today’s transaction, and today’s task.

Check out our BRE News Research Services: http://cssamerica.com/cssbrenews.htm

Listen to our latest podcast episode on “Delivering the WOW Experience!”

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Feb 17 2010

WANT to be Good

We used to lease office space at an executive office suite. This was a national company, and when you lease from them, you get a fully furnished office, phone and mail service, and staff available to help with projects. And while the office suite had a great location and beautiful furnishings, there was always something wrong with it.

We have many projects where we need support – keying data, making calls, assembling information for mailings, etc. And it seemed like every time we asked for support (support that we paid an hourly fee to receive), we got pushback, delays, apathetic attitudes, or poor/incomplete work.

It was SO frustrating. This service could have been great for us and for them – great for us in that we only paid for the labor time when we needed it, flexing up and down as the workload fluctuated. It was great for them in that they earned more money. We were being provided with poor customer service, and to make matters worse, their call handling began to fade. They would misroute calls that should have been sent to our office or patched through to our cell phones.

In short, we left.

We interviewed several other executive office suite companies, and settled on Office Suites Plus (www.officesuitesplus.com) – where we’ve been 7 years in Charlotte, NC. All that the other place wasn’t, Office Suites Plus is; they love the projects, they constantly smile, they handle the calls and requests effortlessly, and – if there is an occasional error – they apologize, and we move on.

But one of the best aspects of Office Suites Plus is that when staff turnover happens, they always seem to find someone with a great attitude. You might say they have a gift of hiring people who are not only pleasant but who WANT to help you, who WANT to make sure you have a good experience. But I’ve been in business long enough to know it’s not a gift – it’s an intention.

To consistently hire good people who do good work with good attitudes and who understand what good customer service is all about, a company must WANT those qualities and look for those qualities in the first place.

You need to WANT to deliver good customer service to consistently succeed.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Jan 26 2010

Blackhawk at its Best

The big box home improvement stores have dominated the landscape over the past 10-20 years. They offer more products at lower prices than the “Mom and Pop” hardware stores of the past, and many of those smaller stores have gone out of business.

But Blackhawk Hardware in Charlotte, NC, offers a couple things that the big boxes can’t replicate including…popcorn. You walk into Blackhawk, and you smell the popcorn coming out of the old fashion popping machine, and anyone can make a bag (or two) for themselves – free! It’s delicious, and it gets you in the mood to slow down for your shopping experience.

But besides this initial unique and filling introduction to the store, you immediately realize that their customer service is the other thing that cannot be replicated. I’ve looked for light switch covers and washers for a kitchen sink pipe. I’ve looked for certain types of hose sprayers and gifts for relatives. After a second bag of popcorn, I’ve looked for unique light bulbs and a vise to secure a rope swing.

It seems that I cannot only always find what I need, but I also have someone pleasant, candid, and helpful aiding me in my search. As a “small box” store, their prices are sometimes higher for some basic items, but the store is constantly jam packed. It’s jam packed with customers willing to pay a little extra for the selection, the free popcorn, and the exceptional customer service.

The next time you’re in Charlotte and near Park Road Shopping Center, check out Blackhawk Hardware.

It’s a great example of how a family-owned business can compete with the big boys using customer service.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Dec 11 2009

Electric Service

Do you have an electrical problem in your house? You know, your front porch light never comes on, or you wake up to find your ceiling fan dangling by a few wires above your bed. Maybe you need a new light installed or you need a lamp you bought at a garage sale to be rewired.

In most communities, finding an electrician that you can trust is like finding the proverbial needle in the haystack. But in Charlotte, North Carolina, we are blessed with a small firm that has won recognition for their customer service in national publications. The company is Amherst Electric. The reason why were talking about them in a customer service blog is that customer service is what makes them special. They always do the install correctly, and they always fix the problem. And they do so at a reasonable price, where you never feel like the business is taking advantage of your lack of technical skills or knowledge.

What makes them special is that this is the company you call on the phone, and they immediately answer. You ask for advice, and they give it to you over the phone. If you want to try something yourself, they give you some pointers to consider. They schedule the time, and then they actually show up when scheduled. It’s the kind of company that you want to refer to others. It’s the kind of people that are a joy to talk to.

When they are working in your home, they don’t wish you to leave them alone. If you have things to do, that’s fine. But if you’d like to talk to them about what’s going on, they’re more than happy to walk you through the process as they are doing the fix or the install.

There are gems out there in the service world. And usually those organizations are gems not just because they’re technically proficient, but it’s because they understand and live the true value and meaning of service excellence.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Sep 3 2009

Fast, but Not Fast Food

Customer service is not all about the eye contact, the smile, and the “soft” aspects of the personal interaction. They are very important, but process is also important.

The restaurant world is a tough business from a customer service perspective, because it has many characteristics of a manufacturing environment as you’re processing the food and getting it out, and timeliness is of the essence. One restaurant chain seems to get it when it comes to process. At least the particular location that I frequent of Monterray’s Mexican restaurant is excellent in their service delivery process.

You walk in and you immediately see where to check-in.  You get waited on quickly; typically within 30 seconds, somebody is leading you to your table. As you are being seated, a second employee is walking up behind the host or hostess with chips and salsa, so that the minute the hostess walks away, you are already eating free chips. The drink orders come quickly, the server frequently comes to you in a non-pushy way to check on your readiness to order. No matter what you order, the food comes out fast — all the time it comes out fast. It’s hot, it’s fresh, and it’s very very good. But this blog is about process, not food quality.

When the chip basket looks nearly empty, the next thing you know it’s been refilled. The water is constantly getting refilled. The check comes quickly, and it’s convenient to pay as well.

We never ask about the training, the processes, the systems, or the internal communications that happen over and over and over again between employees during a typical night at the restaurant. But we know they must be standardized, because the service is so consistent. We know they must work, because the service is so quick. We know employees must be confident in understanding their roles, because the flows between encounters with the servers and other employees in the discussions we have are always seamless.

Monterray’s is a great example of how big an impact an effective customer service process can have on the customer’s experience.

Do your processes help or hinder your customer’s satisfaction?

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/

Jul 14 2009

A Great Carolinas Customer Service Example

There are many examples of great customer service in North Carolina and South Carolina. One organization that has a strong presence in these states and delivers outstanding service is Chick-fil-A.  This Southeastern-based organization has a reputation built from the experience of its customers, where you get consistently good service no matter which restaurant you patronize.  You seem to get consistently courteous, respectful, and personalized service no matter which employee you engage in the drive-thru.  You constantly hear their branded slogan “my pleasure” whenever you thank them for something.  They offer their name to you when you place your order at the drive-thru, and they present a very clean and welcoming appearance when you eat inside.

How does Chick-fil-A do this? There are many methods they use, not the least of which is how they attract their personnel.  We’re familiar with how they will proactively go to particular schools or organizations to recruit staff for their restaurants.  This is done so that they have more control over their applicant pool by seeking out those groups more likely to have personable and professional individuals participating.

They have orientation and training which all staff attend which focuses strongly on the organization’s mission and vision to ensure that everybody understands why they are working there and how important the customer is to them.  The mission in part is to ‘have a positive impact on everyone with whom we come in contact.’ That could be the mission statement for any kind of business in the world, not just a restaurant.  It doesn’t say anything about chickens or waffle fries, but it says a lot about the mindset that it wants its employees to have.

To many customers, the fact that they are closed on Sundays is an example of the organization’s values as well.  And it is also a perk to employees.

Finally, it’s an organization with a strong work ethic – they have the motto “if you’re leanin’, you should be cleanin’.”  They try to promote the need for employees to be proactive and look for opportunities to do something positive for the business or its customers, even when the day is a little slow.

Take the Chick-fil-A challenge.  Go to a restaurant today, and see what you can learn from them to apply to your business.

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/