Tag Archives: municipal

Mar 14 2013

A Customer Service Life – from Utilities to Consulting and Politics

public privateIs it easier to deliver great customer service in a private industry than in a public or governmental organization? Yes, because customers of a federal, state, or local municipality don’t have a choice; there’s no competition, and therefore customer service at governmental organizations suffer. Or…No, because all private businesses care about is new sales and marketing, and they don’t truly care about customer service – they view it as purely a cost center.

So who’s right – the Yes crowd or the No crowd?

The real answer is that it’s easier to deliver great customer service if you have leaders who care about customer service – regardless of whether the organization is private or public.

Mayor Terry Sinnott is recognized in the article Meet your Del Mar mayor: Sinnott uses customer service strategies to better Del Mar for his success at San Diego Gas & Electric, as a customer service consultant, and as Mayor. When asked about his philosophies, Sinnott stated “Real effective customer service is based on learning, and you have to interact with customers to learn what they are experiencing and what’s positive and negative, and from that information you can develop new skills and strategies to make it better,”

He continued “The challenge is to figure out the strategy, set goals and help the organization understand the idea and know how to implement it,” he said. “Similarly, issues or ideas presented on the City Council must be represented to the community as best as possible.”

So the crux of these key points is that leaders need to listen to improve, and a big part of listening is asking the questions of all key stakeholder groups and using it to strategize. We’re not asking and reacting, constantly changing based on what fire or hot button issue is present. Instead, we’re asking, learning, strategizing, and implementing improvements for the long-term.

There are many nuggets in this article. Check it out, and make continuous improvement a planning-oriented part of your long strategy for success – whether you operate in the private or public world.

Want more nuggets? Check out:

Mar 5 2013

Compete for Businesses by Making Them Competitive

1st Place RunnerIn the article Lakeshore and Crossroads chambers collaborate on economic development, it’s stated that “The LCEA’s short-term objectives of the business retention and expansion surveys are: 1) to demonstrate community support for local businesses by conducting personal interviews, and 2) to assist with any immediate business concerns. Long-term objectives include: 1) build capacity to sustain business growth, 2) increase competitiveness of local businesses, and 3) establish and implement a strategic plan for economic development.”

To interpret these objectives, in the short-term get to know your businesses well, get them to know you, and help them resolve problems. Be the group that breaks down barriers to local success. In the long-term, there has to be a little of a “build it and they will come” mentality, where there has to be community capacity of people and facilities for expansion. At the same time, local communities need to help local companies be competitive. And that’s where we dig deeper…

What can you control? What can you impact that makes your businesses more competitive?

Keep in mind that Business Retention & Expansion (BRE) executives can’t personally make their local businesses’ equipment, man their call center, or work on their assembly lines. When companies try to be more competitive, they want to manage costs, improve productivity, reduce throughput time, improve the work environment for their employees (since they compete for personnel), become more nimble when expansion opportunities arise, and be able to more easily work with suppliers. So how can your BRE program impact your businesses?

  • Manage costs? Think about taxes and fees, roads and infrastructure, technology needs.
  • Improve productivity? Consider workforce training resources, job postings, etc.
  • Reduce throughput time? Streamline permitting functions or – again – look at the infrastructure.
  • Improve the work environment? Improve the quality of life in the community, schools, parks, etc. Share best practices from other employers.
  • Become more nimble? Identify facilities that are currently vacant or are soon-to-be, and create strategies to match them to employer needs quickly.
  • More easily work with suppliers? Identify needs for suppliers, and develop a local business environment (and local businesses) that can provide those needed materials, products, and services.

To keep local businesses, you have to compete for those businesses. Compete for businesses by making them competitive.

Interested in gaining intelligence on your local businesses? Check out http://brebuzz.com/

Jan 17 2013

What Great Customer Service Looks Like in Government

Olsons_Ice_Cream_Laura-DrewRetouchedHave you ever tried to find a store or a restaurant in the downtown of a city for the first time? Maybe it’s a Mom and Pop shop like “Bobbie Sue’s Creamery,” but you don’t know the look of the building you’re seeking. Now what would make finding the business easier? Imagine if you knew that the Creamery had a giant sugar cone on the outside with a spoon of Mint Chocolate Chip ice cream in it – yum! That would be MUCH easier to find…

In customer service, the same issue arises. We’re told to be great! But the only examples we’re given are Disney, Nordstrom, and the Ritz-Carlton. So if we don’t work for an amusement park, a high-end retailer, or a luxury hotel, it’s difficult to make the connection, to have that vision of how great customer service looks.

So let’s take an example of great customer service from a municipality for government employees to consider. In the article City employee honored for going extra mile, Karen Heyduck is recognized for great customer service. And what does that great customer service look like from an individual in local government? Consider these key points from the article. Ms. Heyduck:

  • Responds to questions/requests quickly.
  • Is thorough in her response.
  • Has a positive attitude.
  • Smiles.
  • If she doesn’t yet have an answer, she tells you she’s working toward an answer.
  • Is consistent in the level of service provided.
  • Understands how to navigate processes, and helps the customer to do so.
  • Conveys confidence and knowledge without being condescending.

To be great as an individual, sometimes you have to make sure you first have a vision of greatness. Find your vision to begin moving toward it.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Oct 11 2012

Clinton (not that one) Gets Customer Service

The City of Clinton, NC had a good idea. Instead of resolving themselves to the fact that they would have to continually deal with 20% of all utility bills being paid late, having to call most of those late payers, having to cut-off service to some, and having to reinstate service to many of those cut-off, somebody took a step back and asked a simple question. What is causing all these late payments? Then they took an interesting first step by deciding to simply ask the customer.

In the article City rolling out revamped water bill, efforts by Shawn Purvis and the City’s Finance Department are noted. But what struck me most about their efforts is that the approach was based on root cause analysis such as ‘Let’s not assume we’ll always have late bills, complaints, and cut-offs at certain levels and that we cannot do anything about it. Instead, let’s try to figure out why all these issues are occurring and put in some permanent fixes.’

So they began asking late-paying customers why they were late; based on those responses, they implemented solutions such as simplifying the utility bill, better educating customers, and noting total bill payment levels if paid on time v. late. In other words, they asked the customer, and they acted on what the customer told them.

CSS has redesigned bills and invoices for clients, too, and it’s to achieve some of these same goals – making it easy for the customer to pay you on time…reducing the numbers of calls and complaints about bills.

This is the beauty of root cause analysis. While it’s not a panacea, it puts the focus on understanding why bad things happen, and – in customer service – one of the best ways to determine the “why” is to simply ask customers and employees.

Learn a (non-political) lesson from Clinton.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/

Oct 4 2012

Physician Clinics, Processes, and Patient Satisfaction…oh my!

A recent study noted in American Medical News evaluated multiple aspects of a patient’s experience in a physician’s practice and determined that the three most important aspects of the experience all related to the doctor. The doctor’s knowledge, time spent with the patient, and access to the patient’s medical records were of greatest importance to patients.

However, there are a few points that might not be so obvious. Six of the next seven most important attributes all dealt with process – ease of billing, efficient billing process, time spent in the waiting room, etc. We believe that the 3 drivers of customer satisfaction in any industry are Employee Attitudes/Skills/Knowledge, Service Processes, and the Product/Service itself. So this process impact is not surprising, but it’s important. Key Conclusion: Make it easy and efficient for the customer to do business with you.

But another point in the article is typically as important. Other studies have shown that 40% of customer dissatisfaction is because their expectations weren’t met. This article notes how many patients compare their experience at a clinic to their experience in other industries. So it’s time for physician clinics like most other businesses to look outside themselves to learn. If the Ritz-Carlton makes you feel special, what can a physician clinic learn from them? If a NASCAR pit crew can change four tires and fill a gas tank in 12 seconds, what can a physician clinic learn from them? If Amazon.com can enable a 1-click purchase, what can the clinic learn from them?

It’s not just for healthcare organizations like clinics; this “looking outside yourself” benchmarking approach should be undertaken by local governments, the business operations staff for sports teams, community colleges and other education industry organizations, and retailers alike.

Key Conclusion: Customers come in with expectations about your business based on experiences with other businesses. So look at other businesses to identify improvement opportunities in your own.

Make it easy for the customer to do business with you…and to enjoy the experience, too!

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Aug 30 2012

New York City: A Digital Toolkit for Customer Service

New York City is providing a “Digital Toolkit” to small businesses to help them succeed (and hopefully stay and grow) in NYC. According to Mashable (one of the NYC partner organizations along with Google, Tumblr, and Weebly), the Toolkit “can incorporate technology and social media into their business strategy for marketing, sales and customer service.”

Let’s not start a debate about what Google does or doesn’t know about customer service. Instead, the Toolkit is intended to be “incorporated” into a company’s strategy. That begs several questions such as How do you use technology to communicate with and serve customers? How do you ensure consistency between online and offline customer service vehicles? How do you differentiate between online and offline customers and their needs? Are your online and offline customers often the same people?

But the most important question is What is your customer service strategy?

Too many businesses have marketing plans, sales strategies, and pipeline monitoring systems. But how many have a customer service strategy? How many have plans for retaining and growing with existing clients?

Before you jump into social media customer service or use a toolkit to define your own customer service strategy, create the strategy first.

Strategy first…toolkit second.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/

Aug 2 2012

Would Poor Customer Service Make You Run for Office?

The article Livingston County registrar of deeds faces ‘rude’ challenge notes how a Michigan resident decided to run in an election for the Register of Deeds for Livingston County because – as part of the reason – the customer service in the department is terrible. Staff are “definitely rude,” according to the candidate.

It’s interesting to read the article because – in order to get votes – this individual is attacking the very people she would be leading. It’s also interesting that the incumbent defends herself by talking about all the process improvements she made without addressing any efforts she made to ensure that the staff themselves are customer service-oriented (i.e., to ensure they’re NOT rude).

If I tried to run for office or (for private sector companies) take over every organization that provided poor customer service, I’d be taking over a whole lot of businesses. So I’m not suggesting that what this one resident is doing is a path that must be taken, but here’s what I am suggesting.

The two candidates – in total – are correct. Customer service is about employee attitudes, processes, systems, and communications. Improving customer service is about addressing those items, but it’s also about other things.

It’s about helping the customer to help themselves. It’s about trying to determine why you get repetitive questions and determining how to reduce those questions through improved customer education. It’s about learning why you get complaints, determining root causes, and not getting those same complaints again.

Learn a little lesson from this Michigan election. Customer service is important; it could cause the incumbent their job. It could propel an outsider into a new position.

So if it’s so important, know how to manage the demand for customer service, and get into continuous improvement mode.

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Jun 20 2012

Linked at the Hip – Business Retention and Long-term Thinking

If you care about winning a battle, focus on today. If you care about winning the war, think beyond tomorrow.

In far too many businesses, companies focus too much on today’s battles. They get so immersed in making this one sale, in closing this one transaction, in getting through these operational steps, that they find themselves with the same one sale, one transaction, and one step-orientation the next day.

So what’s the problem with that? The problem is that caring almost exclusively about today doesn’t help you to plan for tomorrow, to think strategically, to think long-term, and to succeed long-term. It doesn’t help you to research, study, and anticipate what you customers will do, how the environment will change, and what your competitors will do.

This conundrum is no different in the world of economic development. Too many communities are too focused on new business acquisition and don’t invest enough resources or planning on how to retain and grow the companies already located in their jurisdiction. This is where effective Business Retention & Expansion programs come into play.

Communities that care about the long-term, realize it’s not all about the hunt, the new business, the relocation. It’s about keeping what you have and growing them. It’s about having strategies to ward off other jurisdictions recruiting their businesses. It’s about becoming as vital to the businesses as the businesses are to the community.

Mooresville, NC economic development groups created ‘Moving Mooresville Forward 2017′. According to a recent article, the strategy has 5 key initiatives:

  • Business retention/expansion/acquisition
  • Creating an environment for small business growth
  • Workforce development
  • Transportation planning
  • Creating a business environment and quality of life that fosters individuals’ and businesses’ desire to stay.

Note how these initiatives are focused mostly on what you currently have – your businesses, your environment, your employees, your infrastructure, your quality of life. Mooresville realizes that it must create an environment that fosters retention and expansion, and that same environment would be of interest to companies seeking relocation options from elsewhere to Mooresville.

When you want to succeed for the long-term, plan how to enhance, retain, and grow what you have instead just focusing on today’s sale, today’s transaction, and today’s task.

Check out our BRE News Research Services: http://cssamerica.com/cssbrenews.htm

Listen to our latest podcast episode on “Delivering the WOW Experience!”

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

May 24 2012

The Good, the Bad, and the Needed of Municipal Customer Service

The Tulare County (California) government has launched a new customer service program. According to Fifth District Supervisor Mike Ennis in the article County unveils customer service program, “Customer service is the lifeblood of any successful business, including local government. Thousands of residents utilize Tulare County services every day. These residents expect and deserve great customer service.”

We’ve worked on improving customer service for local municipalities for over ten years, and we’ve seen the Good (a county IT department going from “worst to first” in customer service), the Bad (employees who bring bad attitudes into training because “it’s not like the residents have a choice”), to the Needed (municipalities lacking customer service standards and plans) of municipal customer service.

And as with many businesses, when organizations do start to focus on customer service, the first thing they think about is training. While training is important, it should never be the totality of a customer service program. The ultimate goal of any customer service program is to provide consistently high levels of customer service to internal and external customers.

To gain that comprehensive focus, training is important – it creates a baseline definition of core expectations, principles, and service skills for employees. But the consistency comes from having a customer service vision defined, having management model the way, having organizational structures, incentives/accountability systems, processes, measures, communication plans, and ongoing reinforcement all aligned toward that vision.

When you think of creating a “customer service program,” don’t just fallback to training as a panacea. Ensure you’re doing all you need to do to truly create a culture of customer service.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/

Apr 11 2012

Find a Fun Benchmarking Organization for Lessons on Service and Retention

Why did Apple benchmark with the Ritz-Carlton? Are computers the same thing as hotels?

Why did Southwest Airlines benchmark with NASCAR pit crews? Are airplanes the same things as cars?

Benchmarking is usually more about how you do something than what you do. In the article How the Ritz-Carlton Inspired the Apple Store, the author notes how Apple Stores went to the Ritz-Carlton to learn lessons on customer service. Similarly, many years ago Southwest Airlines went to work with NASCAR pit crews to learn how to turn planes at the gate more quickly.

Continuous improvement in any organization involves thinking beyond your world, growing your organization’s collective knowledge by learning from others. What’s more, it can be lots of fun learning, particularly from those in other industries.

To most effectively benchmark, think about how you deliver a service, interact with customers, communicate, process, produce. Try not to think of this in industry terms; instead, think of this in functional terms. For example, as a bank, don’t think “What bank does a great job of increasing the number of accounts with current customers?” Think more broadly such as “What organizations are great at retaining and selling more services to existing account holders?” Instead of benchmarking with another bank, they might consider benchmarking with a pro sports team.

Instead of a local municipality asking “What City/County governments do a great job with their website?”, they should ask “What organizations effectively engage their customers online and leverage those sites to drive interest and traffic to their programs and facilities?”

Benchmarking is a fun way to get creative ideas, to continuously learn, grow, and improve.

So what industry (other than yours) is interesting to you? Go and learn from them.

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/