Getting at the Root of Patient Satisfaction Issues

When a patient shares with her doctor that she has a sore throat, he begins asking questions to learn more about the soreness – this symptom with a deeper root cause. When a patient goes to the Emergency Room with chest pain, staff run tests to determine the cause – to address the symptom and determine a course of action based on the cause.

When patients present ailments, injuries, aches and pains, medical professionals look to not only address the symptom, but they also want to get at the root cause. Resolve the root cause, and the symptoms go away.

In Roach: Patient Satisfaction Crucial To Hospitals’ Success, soon-to-be hospital CEO Steven Roach addresses the need to improve patient satisfaction. But he’s not talking about conducting Disney training and implementing valet parking. He’s talking about the fact that many patients either visit the facility to get treated in the Emergency Department and discharged, or they are inpatients who were admitted through the E.D. Since the E.D. is experienced by so many, it not only has a huge impact on the patient’s perceptions, but it also impacts patient waits, work flow, productivity, and hospital financials.

And along with addressing the E.D. experience, Roach takes the next step – looking at root causes. Many E.D. issues with wait times and delays are the result of demand for services that should be provided elsewhere – out of the hospital setting and often by primary care doctors. This is what we call “Demand Management.” Instead of ONLY asking “How do we handle the volume we receive?” ask “How do we reduce the volume we receive?”

If your hospital or organization has process and wait time issues, you can bring in management consultants and process experts to do workflow redesign, but also think about what’s driving that demand, and find ways to redirect or reduce demand for high cost services.

Move from the symptom to the true root cause.

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