Many of our clients have the greatest chance of LOSING customers if they are new customers. That’s especially true with our sports clients.
When a new season ticket holder (STH) arrives, they are excited, have expectations, have written the big check for the first time, and want a great experience.
With all of their expectations, all that emotion, and all those expenditures comes all that risk.
Part of how you keep these new clients is obviously to meet and exceed the expectations, provide more value than the expense, and feed that emotion positively.
But realistically, the other part of keeping those clients is to educate them on expectations you CAN meet, about their role in having a great experience, and about all you do that they don’t yet realize is available.
With new clients, be their educator.
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