In many large companies, no, the right hand does NOT know what the left hand is doing.
I had 2 web chats and a telephone call with three different individuals with the same internet service in the past week and got 3 different answers. The last answer was best, so I went with that; it will make me more inclined to “answer shop” next time I have a question or need. That creates more work for the company I call, but they’ve brought it on themselves through their inconsistency.
In the article Time Warner should rethink its approach to customer service, something similar occurs. The writer tells the story of a customer who received a letter that told him to call TWC because the discounted rate period was about to expire. So the customer called and was told that TWC couldn’t do anything until the period expired. So why did they tell him to call in the letter?
When Time Warner was questioned about all the issues that the customer had in multiple communications with TWC, their response was “These two agents had other options for better customer service and need additional training.” Nothing like blaming the employee…but the root cause was not the employee. It was the company.
More than any other company, customers have brought up TWC as an example of a company with poor customer service; it’s the long waits; it’s the technician who cut one person’s cable when trying to disconnect their neighbor’s cable; it’s the inconsistencies; it’s the 4 hour windows for appointments or the long resolutions to problems. The occasional good customer service stories we hear about TWC relate to their social media monitoring of customer service issues, so they’re apparently pretty responsive to Twitter complaints.
But for any larger company with issues, consistent issues are not usually the fault of the employees. It’s the fault of a company without a cohesive strategy focused on customer service. It’s about a company that’s too compartmentalized. It’s about a company where the right hand doesn’t know what the left hand is doing.
Get consistent with customer service by first getting the whole organization on the same page.
Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/
Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/
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