If you deal with a customer base of businesses, you have a very specific opportunity not enjoyed by those whose customers are consumers. We’re talking about getting your hands on their plans.
As an example of this, go to this BRE Sample Surveys/Reports page, and click on “Raymond Terrace.” This includes a PDF document that provides the results of a Business Retention & Expansion (BRE) survey conducted by an economic development organization in Australia. On Pages 16-18, there are questions of local businesses asked about the companies’ business plans, succession plans, and marketing plans. It’s important for BRE professionals to know if these plans exist because that can be an indicator of potential company success or impending change – key pieces of intelligence if you’re trying to retain and grow your local businesses.
But even more important than knowing that these plans exist is for these BRE professionals get their hands on those plans. What do the plans tell you about a company’s Vision, strategic goals, anticipated changes, potential supplier needs, facility constraints, and perceptions of how much their future involves your community?
Anybody wanting to save and grow relationships with their business clients needs to think long-term. A sales mentality is often focused short-term, on getting a transaction closed. A service and retention mentality is focused on keeping who you have over time. And one of the best ways to put that long-term mindset in place is to best understand your business client’s long-term plans.
Get your hands on the plans.
For more helpful BRE information, go to http://brebuzz.com/